The Costello College of Business at George Mason University is an acknowledged center for global business research.
Faculty take a multidisciplinary approach, with the goal of ensuring that business can be a force for the greater good.
Faculty publish in leading business journals on wide-ranging global business issues, are cited by the press, and are actively engaged in making discoveries to address a wide set of societal and institutional challenges.
Impactful Scholarship
Three pillars define the real-world impact of Costello College of Business thought leadership:
Ensuring Global Futures
Safeguarding our planet and societies from the crises identified in the United Nations Sustainable Development Goals (SDGs). Recent highlights include:
- Are Electric Cars Really Green? mic.com
- CPG Can No Longer Afford to Harm the Planet AdWeek.com
- Supporting the Honey Bee to Make the World a Better Place School of Business News
- Embedding the SDGs into Business Education The PRME Blog
Digital Transformation of Work
Preparing global organizations and professionals for the massive technological changes that are reshaping business.
- Facilitating a Paradigm Shift: An Acquisition Playbook for the Information Age School of Business News
- As Offices Reopen, Hybrid Onsite and Remote Work Becomes Routine SHRM.org
- How to Manage Performance Evaluations in the Work-From-Home Era New York Times
- Employees Are Working An Extra Day In Unpaid Overtime Each Week Forbes.com
Entrepreneurship and Innovation
Fostering the creative problem-solving skills needed for success in an increasingly unpredictable world.
- Using Geospatial Technology to Promote Economic Development of Africa School of Business News
- Prince Harry isn't the first famous name in tech, but his role at S.F. startup is rare San Francisco Chronicle
- For $40/Month, Equinox's Variis App Is Now Accessible to All Well+Good
Costello College of Business Faculty Research
- April 7, 2022Turbulent times are challenging for decision-makers in business. This pervasive condition scholars call economic policy uncertainty (EPU) can turn a wise move into a costly one virtually overnight and is known to weigh on firm innovation, investments and value. When confronting EPU, what’s a firm to do? Saurabh Mishra, professor and area chair of marketing at Mason, and co-authors explores that question.
- March 29, 2022Brad Greenwood, associate professor of information systems and operations management at George Mason University School of Business, and coauthors recently launched a research study that is forthcoming at Information Systems Research that explores what happens to a community’s abortion rates when a workaround for capital constraints becomes available.
- March 24, 2022A paper co-authored by Jessica Hoppner, associate marketing professor at Mason, has been named a finalist for the American Marketing Association’s prestigious Weitz-Winer-O’Dell Award.
- March 23, 2022The rules of the economy are being wholly rewritten right under our noses, and distributed ledger technology wields the pen. That’s the core contention of Sarah Grace Manski, an assistant professor in George Mason University's School of Business.
- March 15, 2022Victoria Grady, associate professor of management and program director of the Masters of Science in Management at Mason, has a new book, Stuck: How to WIN at Work by Understanding LOSS, which is the result of years of research and writing with her co-author Patrick McCreesh, an adjunct management professor at Mason. Stuck plumbs an area of psychology known as attachment theory, first developed in the mid-20th century by John Bowlby, a British psychoanalyst.
- February 15, 2022Research by Gautham Vadakkepatt, associate professor of marketing, finds strong indications that gender equality in advertising and actual outcomes for women are on parallel rising trajectories, in the markets that need it most.
- February 14, 2022Recent research from Heather Vough, associate professor of management at Mason, argues that gaffes have potential negative consequences that go far beyond an awkward or uncomfortable moment.
- February 10, 2022Despite the software industry’s rapid growth and deep pockets, tech companies are still engaged in bare-knuckles battle with cybercriminals. Nirup Menon and Pallab Sanyal's recent research confirms the existence of a willingness-to-pay (WTP) dilemma.
- February 8, 2022Managerial overconfidence is a serious risk that has drawn increasing attention from executives, investors, and researchers in recent years. Mindy (Hyo Jung) Kim, an assistant professor of accounting at Mason, has not only found that it’s possible to incorporate ability-adjusted overconfidence into real-world business assessments, but that it happens routinely.
- February 2, 2022The combination of two unlikely bedfellows—cryptography, a subfield of computer science, and currency, a topic in economics—is at the heart of the transformative potential of its underlying blockchain technology. But the uniqueness of the pairing can make it very difficult for research professionals in either field to predict, let alone positively influence, blockchain’s future development. Jiasun Li, an assistant professor of finance at Mason, is among an elite group of academics who are bridging the divide by merging relevant concepts from computer science with game theory—a subfield of economics that studies the interactions of decisions made by interdependent economic actors.
- January 26, 2022Siddharth Bhattacharya, a professor of information systems at Mason, recently co-conducted the first-ever empirical study on competitive poaching, the strategy of bidding on competitors' keywords.
- January 12, 2022Cheryl Druehl, an operations management professor at Mason as well as the Mason's School of Business associate dean for faculty, has found that unblind contests can foster contestant behaviors that constrain overall innovativeness.