How agencies can bolster their market research chops

An article by Ross Wilkers, senior staff reporter for Washington Technology, interviewed Jerry McGinn and Eric Lofgren on the Center’s latest research project, Acquisition Next. 

Of the 6 plays in Acquisition Next, Wilkers was attracted to the focus on market research. His focus is spot on. Market research is identified as a “core area of need.” “Of our nine hypotheses that we started with, moving to continuous market research was rated the highest out of everybody,” said Lofgren.

This is an quick, informed, and invaluable read on the factors at play as the federal government seeks to adopt new technology and the best business practices.

Read the full article.