Costello Research Competitive Strategy

​​​​​​​A paper co-authored by Jessica Hoppner, associate marketing professor at Mason, has been named a finalist for the American Marketing Association’s prestigious Weitz-Winer-O’Dell Award.

Siddharth Bhattacharya, a professor of information systems at Mason, recently co-conducted the first-ever empirical study on competitive poaching, the strategy of bidding on competitors' keywords.

Cheryl Druehl, an operations management professor at Mason as well as the Mason's School of Business associate dean for faculty, has found that unblind contests can foster contestant behaviors that constrain overall innovativeness.