Costello Research Market Research

It’s one thing to be a force for good behind the scenes. Having consumers reward you for it, however, depends upon a unique combination of elements.

While book bans are not new to the American electorate, the rise in these bans since 2021 has sparked contentious media debates. Paradoxically, this has increased the readership of banned books and given politicians on both sides a platform to exploit controversy.

A George Mason marketing professor is using AI to help organizations gain deeper insights into consumers based on very little information

Not only are retailers failing to retain and redirect business from shuttered physical locations, but their performance elsewhere also suffers as a result.

Not all pharmaceutical companies are equally well-suited to surf the sea change that’s happening in healthcare.

In China, auto sales rose sharply when Uber came to town. That should make you re-examine received wisdom about the sharing economy.

There’s no one-size-fits-all solution to growing a franchise business. But stock market reactions to companies’ strategic moves can give you more than a clue.