Research Highlights

These days, devising an outsourcing strategy involves a host of challenges and opportunities. Between deglobalization and pandemic-induced supply chain issues, the 20th century practice of moving manufacturing to wherever labor was cheapest is paying smaller and smaller dividends. As the value proposition of cost-cutting diminishes, a different rationale for outsourcing—one based upon maximizing synergies—is gaining traction. Cheryl Druehl, associate professor of operations management and associate dean for faculty at Mason, lays out a model to help managers think about how to outsource in this new world in her recently published paper in IEEE Transactions on Engineering Management.

In the earliest stage of innovation, creative proposals are judged according to their perceived novelty and usefulness. Sharaya Jones, assistant professor of marketing at Mason, has a simple yet counterintuitive rule for would-be innovators hawking their ideas: More is more. Her recent paper in Marketing Science, co-authored by Laura J. Kornish of University of Colorado Boulder, pits verbose and detailed idea descriptions against terse ones.

Einav Hart, an assistant professor of management at George Mason University’s School of Business, shows the economic implications of negotiators’ relationships, and how these economic implications affect how people negotiate. Her recent paper in Organizational Behavior and Human Decision Processes (co-authored with Maurice Schweitzer at the Wharton School of the University of Pennsylvania) introduces the construct “ERRO” (the Economic Relevance of negotiators’ Relational Outcomes) to shed light on when negotiators should consider their future relationships.

According to a recent working paper co-authored by Mason finance professors Lei Gao and Bo Hu, more than 80 percent of U.S. public firms use graphics in their annual reports. Further, visual presentation has market benefits as well as aesthetic ones.

Bret Johnson, assistant professor of accounting at Mason, recently co-authored a paper in Management Science finding that SEC comment letters are leaking out among investors close to the company concerned, who then use it to their advantage. Technically, such information-sharing violates Regulation Fair Disclosure (FD), which prohibits companies from sharing secrets with network partners such as institutional investors and analysts.

Turbulent times are challenging for decision-makers in business. This pervasive condition scholars call economic policy uncertainty (EPU) can turn a wise move into a costly one virtually overnight and is known to weigh on firm innovation, investments and value. When confronting EPU, what’s a firm to do? Saurabh Mishra, professor and area chair of marketing at Mason, and co-authors explores that question.

Brad Greenwood, associate professor of information systems and operations management at George Mason University School of Business, and coauthors recently launched a research study that is forthcoming at Information Systems Research that explores what happens to a community’s abortion rates when a workaround for capital constraints becomes available.

​​​​​​​A paper co-authored by Jessica Hoppner, associate marketing professor at Mason, has been named a finalist for the American Marketing Association’s prestigious Weitz-Winer-O’Dell Award.

The rules of the economy are being wholly rewritten right under our noses, and distributed ledger technology wields the pen. That’s the core contention of Sarah Grace Manski, an assistant professor in George Mason University's School of Business.

Victoria Grady, associate professor of management and program director of the Masters of Science in Management at Mason, has a new book, Stuck: How to WIN at Work by Understanding LOSS, which is the result of years of research and writing with her co-author Patrick McCreesh, an adjunct management professor at Mason. Stuck plumbs an area of psychology known as attachment theory, first developed in the mid-20th century by John Bowlby, a British psychoanalyst.

Research by Gautham Vadakkepatt, associate professor of marketing, finds strong indications that gender equality in advertising and actual outcomes for women are on parallel rising trajectories, in the markets that need it most.

Recent research from Heather Vough, associate professor of management at Mason, argues that gaffes have potential negative consequences that go far beyond an awkward or uncomfortable moment.